Web Site Development
In today's business climate, oftentimes your web site will be the first impression your potential customers have of your company. Your website is a direct reflection of your company and its quality is only as good as the people building it. Shudan Design Group offers over 10 years of experience and expertise in developing functional, high-quality and dependable sites that will resonate with the marketplace and your target audience. Our service provides a complete package including logo design, color palette designation, web site design and development that will effectively communicate your company's unique brand to the public. Our skilled team will work with you to implement a systematic web site development plan.

Phase I > Research & Consultation
Competitive screen review, design research, consultation of business needs – needed to bring the correct information forward, make the hierarchy user friendly, and to enhance visitor experience upon coming to the site. Pulling together all solutions to reach the goals of the website – a successful ROI.

Phase II > Conceptual Development Needs/solutions arising from Phase I – the conceptual development starts with a presentation of design ideas to the client. Informal meetings with the client representative are used to pare down and revise options for formal review and selection.

Phase III > Design Development
Build out the site of the approved final design, and then refine the general format, other site elements, and the assignment of illustration
and/or photography and content where needed. A presentation is made to the client explaining all applications for final sign off. Once the client has approved, the remainder of the site is built out. The site build is uploaded to a proxy site for review and testing by client as it progresses.

Phase IV > Production
Decisions on all related art direction, including commissioned illustrations and photography, typography, copywriting, mechanicals, and all other elements are made final at this point. All content and art is implemented. Upon final review the site is uploaded to the client’s destination server and domain name.


Search Engine Optimization (SEO)
You have a first class web site, but now you need to help your target audience find it. SDG uses current web methodologies to raise your site up in top search engines. We can place your URL into more than 495 search engines increasing your online exposure to millions worldwide.

There is not a fast and simple way to get to the very top of search engines; work, time, and money need to be invested. Within our Search Engine Optimization services we can make
your site Search Engine Friendly with Meta Tags and ROR Files and improve your Site Placement with a Linking Library.


Search Engine Marketing (SEM)
SDG will manage your pay per click word buys and banner ad placements for you. We will strategize and produce an internet marketing campaign that will meet your internet marketing goals based on your budget.

Search Engine Marking includes: Search Word Analysis, Key Word Submissions, Search Engine Copywriting, Purchased Placement Negotiations, Ongoing Tracking & Analysis, Word Buy/Internet Marketing Spend Management, and Reporting.

Through analysis and hands on management of your program SDG will find the place where clicks turn into sales best allowing you to maximize your sales conversion for the marketing dollars spent on Pay Per Click, Search Engine Placement, Banner Ads, and Key Word Buys in top search engines/portals such as Google, Overture, Ask.com, Yahoo, AOL, MSN, and many more.

We can efficiently improve your campaign performance and save you time becoming profitable. And most essential, we provide Traffic and Click Reporting to track and analyze your results in order to continue to improve on the success of your internet marketing investment. This marketing arm is extremely dynamic requiring close monitoring and swift reaction.


Custom Programming
Custom programming is needed in many situations from data base programming to online calculators to custom forms to more simple solutions.

Customer Relationship Management has become an area of much greater awareness as direct marketing rivals mass marketing. It should be a critical component of any business strategy. SDG can provide a custom, behind-the-scenes database that will collect your customers' data for a more streamlined, targeted email marketing strategy.

Shudan Design Group can work with any business nationwide on web design and development projects of any size. Our database driven web site solutions enable even the smallest businesses, with no technical expertise, to easily and affordably update & maintain the content of their website.

SDG offers the following Programming Languages & Technologies to our customers:

We combine a skilled group of programmers, database engineers, web designers, graphic designers, web server administrators, and Internet marketing experts, which provides our customers with a one-stop, all inclusive solution to their internet needs.

Content Development
Internet marketing strategies drive customers to your site, but the quality of the site’s content is what keeps them there. What your business communicates should have clear intention and meaning. We understand that it can be difficult to come up with compelling and professional messages that motivate readers to act. So if you're having trouble writing valuable content, we can partner with a professional copywriter who will develop targeted communications that make
your key messages leap off the page and connect with customers.

Internet Marketing Strategy & Consulting
Once your website is online and communicating with your target audience, we will help develop a dynamic online marketing strategy that will improve your bottom line.

SDG can advise you on proven methods, which are scalable through our utilization of leading edge technology. We would first determine your goals, budget and timeline to reach them. Then research your customer’s online habits to find the best venues to give you maximum exposure to fit your established parameters. These may include Email marketing, URL Placement in Search Engines, SEO, Banner Ad Design and Placement, Link Library, ROR and Domain Name Buys.

Shudan Design Group, Inc. has the expertise and experience to help you reach your internet marketing goals. Let us establish you as an online business leader in your industry.


Ecommerce Solutions
Shudan Design Group can build your shopping cart, from a basic low budget cart to a large scale custom made shopping cart with back end functionality to enhance the online shopping experience and interface with your other operating systems.

We can also link your site (about us, contact, services, etc) to your products selling through Ebay or another online auction house, giving your customers a one-stop, seamless experience. They can learn about your company and purchase products directly from your site.

To persuade your customers to buy from your website instead of your competitors it is important that your web site and shopping cart instill confidence and trust. The shopping experience must be easy to follow and secure.

It is equally important to make maintaining your product offering easy. We can provide portals for easy upload of new merchandise. SDG not only understands web development but we understand the retail operations that need them.


Email Marketing
The key to a successful business of any size is to continuously attract new customers and maintain loyalty from your existing customer base. To do this, you must speak to them regularly. Email marketing is the perfect solution and we can work with you to develop an effective campaign. We offer proven email marketing strategies to help you stay in contact with your current client base and interested prospects to keep your business at the forefront of their minds.

Our services include helping you:

• Collect permission based email addresses
• Build and manage your email lists
• Create effective custom html emails
• Schedule and send relevant, timely and high-quality emails
• Track and analyze the results of your campaign


Web & Graphic Design
Our skilled design team has the experience and knowledge to help you maximize your online potential. We can create professional, high-quality and eye-catching designs coupled with the necessary functionality to ensure that visitors to your website are visually pleased while being able to find their way around your site quickly and easily. Our custom web and graphic design services are developed with special attention to meet your specific needs and provide you with a unique and impressive image that will help you be competitive and secure your niche online. Our design services include:

• Logo design
• Website layout design
• Website redesign
• Website graphic/image design
• Website banner ads
• HTML Email design
• Flash design

Flash Animation
Your web site is your window to the world– and the internet is a visual medium. All types of businesses today use Flash animation to enhance the look and presentation of their website or to improve the understanding of their products or services. We can put your ideas into motion by folding Flash animation pieces throughout your site to grab attention instantly and solidify your brand image in the minds of potential customers. Flash services we offer include:

• Website introductions
• Website banners
• Animated graphics
• Streaming video
• Web presentations and demos

Site Maintenance
Your website is a critical component to your marketing efforts, sales and customer relationships. There is nothing worse than creating an excellent marketing tool, then leaving it to gather dust. Your online audience demands real-time and updated information, therefore it is imperative to keep your website current. Let us work closely with you to ensure your visitors stay informed and return regularly by maintaining your website and keeping it fresh and up to date on an ongoing basis. We will assist you with:

• Updates to written content
• Changes to graphic components and images
• Enhancements to site functionality and design
• Technology and programming additions and updates Site Maintenance/Training


Training
With over a billion users online, having a solid online presence is growing in importance to your business’ success. This includes having an up to date and well maintained website. However, if your budget is limited and you prefer to handle the maintenance on your own, we can help! After building your initial site, we can then provide you with a basic understanding of your website and the tools to assist you in updating your site. With our effective training you will gain:

• A confident understanding of the workings of your site
• Simplicity in controlling the content and images on your site
• Ability to see your updates instantly with the click of a mouse

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